Course Includes:
- Created by: AOS
- Contact us: +91-9717900635
- Course Duration:
- Course Delivery: Offline/Online
- Language: English,Hindi
- Certificate: Yes
Master Program in Digital Marketing:
Unleash the power of digital marketing and boost your career with AOS Academy Of Success's Master in Digital Marketing Course. This intensive program is tailor-made for Master and senior professionals looking to harness digital strategies as tools to drive business expansion and innovation.
Digital Marketing Basics:
Immerse yourself in the core principles of digital marketing, including its evolution, key concepts and significance in today's competitive business environment.
Strategic Digital Marketing Plan:
Explore how to craft comprehensive digital marketing strategies aligned with organizational goals and customer insights.
Explore strategic frameworks for decision-making and planning to optimize return on investment (ROI) while simultaneously realizing sustainable business results.
Digital Marketing Techniques and News:
Gain expertise across various digital marketing channels such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content, social media, and email marketing - as well as SEO itself!
Understand how you can leverage each channel effectively to increase brand recognition, engage audiences, and generate conversions.
Ethical Considerations and Compliance:
Explore ethical considerations related to digital marketing practices, including privacy concerns and data protection regulations (GDPR), as well as maintaining open communications channels between digital platforms.
Content Management and Strategy :
Unlearn best content production, distribution, and management practices across digital platforms.
Develop skills in crafting captivating content that speaks directly to targeted audiences while meeting overall marketing goals.
Campaign Management and Digital Advertising :
Master the art of digital advertising using platforms like Google Ads, social media ads, and display advertising.
Learn campaign planning, budget allocation, A/B testing, and performance analysis techniques to optimize ad spending and successfully meet campaign objectives.
Who is it for?
- Marketing Professionals: Expand your skill set and stay ahead in the rapidly evolving digital landscape.
- Entrepreneurs and Business Owners: Learn to leverage digital strategies to grow your business and reach a wider audience.
- Students and Fresh Graduates: Kickstart your career in digital marketing with practical knowledge and industry insights.
- Career Switchers: Transition into a rewarding career in digital marketing with comprehensive training and certification.
- Freelancers and Consultants: Enhance your digital marketing expertise to offer better services and attract more clients.
Why Choose AOS Academy Of Success?
- Expert Faculty: Learn from industry-leading experts and practitioners who bring real-world insights and experience into the classroom.
- Practical Learning Approach: Hands-on projects, case studies, and simulations ensure practical application of theoretical concepts.
- Industry-Relevant Curriculum: Stay ahead with a curriculum that’s updated regularly to reflect the latest trends and innovations in digital marketing.
- Career Advancement: Enhance your professional profile with a certification from AOS Academy Of Success, recognized for its commitment to excellence in executive education.
Master Program in Digital Marketing Curriculum
- HTML Basics: An introduction to the fundamentals of HTML tags, attributes and structures.
- WordPress: Installation/Set Up/Themes Plugins Customization Basic Customization/Basic Customization are covered here.
- SEO Fundamentals: On-page SEO, off-page SEO, technical SEO.
- Keyword Research: Tools and techniques for discovering relevant keywords.
- SEO Best Practices: Best SEO practices include content optimization, link building and conducting an audit for optimal search results.
- Social Media Platforms: An Overview of major platforms (Facebook, Twitter, Instagram, LinkedIn).
- Profile Optimization: Building engaging profiles and bio optimization are both key aspects of improving profiles.
- Content Strategy: Types of content, scheduling strategies and engagement tactics.
- Social Media Advertising: Paid campaigns that run across various platforms.
- Audience Targeting: Gaining insights into demographics, interests, and behaviors to reach desired target groups.
- Campaign Management: Budgets, analytics and optimising ad performance.
- Affiliate Marketing Basics: An introduction and affiliate networks.
- Choosing Products: Criteria to Help Select Affiliate Products.
- Promotion Strategies: Content marketing, email campaigns and SEO for affiliates.
- Email Marketing Essentials: Building an email list, legal considerations.
- Campaign Creation: Designing effective email campaigns, A/B testing.
- Automation: Tools and workflows for automating email sequences.
- Graphic Design Tools: Introduction to design software (e.g., Adobe Photoshop, Canva).
- Image Editing: Basics of image editing, creating graphics for web and social media.
- Content Strategy: Planning, creating, and distributing content.
- Content Types: Articles, videos, infographics, podcasts.
- Content Promotion: SEO, social media, email marketing for content.
- AI in Marketing: Applications of AI in digital marketing.
- Tools Overview: AI-powered analytics, chatbots, predictive analytics.
- Video Editing Basics: Introduction to video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Editing Techniques: Cutting, transitions, effects, audio editing.
- Website Planning: Defining goals, target audience, content strategy.
- Website Development: Building a website using WordPress or other platforms.
- Launch and Optimization: Testing, SEO optimization, usability testing.
- Ecommerce Platforms: Overview of platforms (e.g., Shopify, WooCommerce).
- Setting Up an Online Store: Product listings, payment gateways, shipping.
- Ecommerce Marketing: SEO for ecommerce, product promotion, customer retention.
- Google Ads Basics: Creating campaigns, ad groups, keywords.
- PPC Strategy: Budgeting, bidding strategies, ad performance analysis.
- Blogging Basics: Writing engaging blog posts, SEO for blogs.
- Monetization: Affiliate marketing, advertising, sponsored posts.
- Influencer Marketing Landscape: Finding influencers, collaboration strategies.
- Campaign Management: Negotiation, tracking ROI, legal considerations.
- Analytics Basics: Introduction to Google Analytics, setting up goals.
- Data Analysis: Interpreting reports, measuring KPIs.
- Web Console: Using Google Search Console for SEO insights.
- Mobile Trends: Mobile websites, apps, responsive design.
- SMS Marketing: Best practices, compliance, campaign management.
- Job Search Strategies: Crafting resumes, cover letters, LinkedIn profiles.
- Interview Preparation: Common questions, behavioral interviews, mock interviews.
- Introduction to Digital Marketing Strategy: Understanding the role of strategy in digital marketing.
- Market Analysis: Conducting market research, identifying target audiences and performing competitor analyses.
- Establishing Goals: Utilizing the SMART goals framework and aligning business and digital marketing objectives.
- Strategy Formulation: Establish a digital marketing strategy framework by selecting channels (SEO/SEM, Social Media/email, and so forth).
- Budgeting and Resource Allocation: Allocating resources effectively among various digital marketing channels.s
- Campaign Planning: Conceiving integrated campaigns, content calendars, and promotional calendars.
- Measurement and KPIs: Establishing Key Performance Indicators (KPIs) and tracking progress toward campaign completion.
- Adapting Strategy: For most businesses, these involve tracking results and optimizing campaigns based on performance data to achieve continuous improvements.
- Importance of Reporting: Understanding the role of reporting in digital marketing.
- Data Sources: Google Analytics, social media analytics platforms and CRM systems can all provide sources for collecting data.
- Creating Reports: Wrestle With Visual Data! for effective reports! Creating effective reports by choosing relevant metrics and visualizing data are three essential tasks in making reports effective and creating compelling visual displays of it all.
- Interpreting Data: Analyzing Trends, Discovering Insights and Making Data-Driven Decisions.
- Communication Skills: Whilst effectively relaying insights to stakeholders and planning director meetings are vitally important.
- Actionable Recommendations: Provide recommendations based on data analysis for future campaigns.
- Feedback and Iteration: Incorporating feedback from stakeholders while optimizing reporting processes.
- Project Overview: Working on a real-world digital marketing project or internship.
- Project Scope: Establishing project objectives, deliverables and timelines.
- Implementation: Applying digital marketing strategies and tactics learned in previous modules.
- Monitoring and Adjusting: Monitoring progress and making necessary modifications based on feedback or data analysis are both integral parts of success.
- Collaboration: Working in teams, coordinating with supervisors and peers
- Documentation and Reporting: Establishing and recording project activities while also compiling progress reports.
- Presentation of Results: Presenting project outcomes, lessons learned and recommendations in an organized fashion to stakeholders.
- Internship Experience: Reflecting on internship experiences, learning outcomes, and career development.
Master Program in Digital Marketing Course Program Highlights
Strategic Digital Marketing Overview:
- Understanding the role of digital marketing in achieving organizational objectives.
- Analyzing market trends, consumer behavior, and competitive landscapes.
Advanced Search Engine Optimization (SEO):
- Advanced techniques for optimizing website content, technical SEO, and off-page SEO strategies.
- SEO audits and continuous improvement practices.
Advanced Pay Per Click (PPC) Advertising:
- Sophisticated PPC strategies for maximizing ROI and optimizing ad campaigns.
- Utilization of advanced bidding strategies, ad extensions, and remarketing tactics.
Social Media Marketing Strategies:
- Strategic planning and execution across major social media platforms.
- Advanced techniques for increasing engagement, leveraging paid social, and measuring effectiveness.
Content Marketing Excellence:
- Developing and implementing a content strategy aligned with business goals.
- Techniques for creating high-quality content that resonates with target audiences.
Conversion Rate Optimization (CRO):
- Techniques for optimizing website and landing page performance to increase conversion rates.
- A/B testing methodologies and continuous improvement practices.
Marketing Automation and CRM Integration:
- Implementing marketing automation tools to streamline workflows and enhance campaign effectiveness.
- Integrating digital marketing efforts with customer relationship management (CRM) systems.
Digital Marketing Strategy Development:
- Crafting comprehensive digital marketing plans aligned with organizational objectives and budget constraints.
- Strategic alignment of digital marketing with overall business strategy and marketing goals.
Ethics and Compliance in Digital Marketing:
- Adhering to ethical standards and legal regulations in digital marketing practices.
- Addressing privacy concerns and maintaining consumer trust.
Leadership and Management in Digital Marketing:
- Developing leadership skills to effectively lead digital marketing teams and initiatives.
- Stakeholder management and communication strategies for digital marketing projects.
Data and Insights:
- Advanced use of web analytics tools (e.g., Google Analytics) to derive actionable insights.
- Implementing data-driven decision-making processes in digital marketing strategies.
About Master digital marketing Course
The Master Digital Marketing Course is tailored for experienced marketers looking to attain mastery of digital marketing. This intensive program covers advanced strategies, emerging trends and cutting-edge tools essential for leading digital marketing initiatives successfully. Participants explore topics including advanced SEO/PPC advertising, advanced social media strategies, content marketing innovations, data analysis & insights, conversion rate optimization (CRO), marketing automation solutions and digital strategy development. This course explores global perspectives, ethics in digital marketing and new technologies such as AI and blockchain. Through completing a capstone project or thesis, participants demonstrate their ability to apply complex digital marketing concepts practically and drive substantial business impact through strategic digital initiatives. The Master Digital Marketing Course equips professionals with skills needed to navigate an evolving digital landscape while driving positive business impact through strategic digital initiatives.
Eligibility
- 12th pass
- Basic Computer Knowledge
Exam Details
- Offline/Online Mode
Upcoming Batch
| S.NO. | AI Starting Batch |
|---|---|
| 1 | 10th of every month |
| 2 | 15th of every month |
| 3 | 18th of every month |
