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Executive Program in Digital Marketing

  • by AOS
  • English
  • ( 5 / 4.5 Rating)

Executive Program in Digital Marketing:

Unleash the power of digital marketing and boost your career with AOS Academy Of Success's Executive in Digital Marketing Course. This intensive program is tailor-made for executives and senior professionals looking to harness digital strategies as tools to drive business expansion and innovation.

Digital Marketing Fundamentals:

Immerse yourself in the core principles of digital marketing, including its evolution, key concepts and significance in today's competitive business environment.

Strategic Digital Marketing Planning:

Explore how to craft comprehensive digital marketing strategies aligned with organizational goals and customer insights.

Explore strategic frameworks for decision-making and planning to optimize return on investment (ROI) while simultaneously realizing sustainable business results.

Digital Marketing Channels and Techniques:

Gain expertise across various digital marketing channels such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), content, social media, and email marketing - as well as SEO itself!

Understand how you can leverage each channel effectively to increase brand recognition, engage audiences, and generate conversions.

Content Strategy and Management:

Unlearn best content production, distribution, and management practices across digital platforms.

Develop skills in crafting captivating content that speaks directly to targeted audiences while meeting overall marketing goals.

Digital Advertising and Campaign Management:

Master the art of digital advertising using platforms like Google Ads, social media ads, and display advertising.

Learn campaign planning, budget allocation, A/B testing, and performance analysis techniques to optimize ad spending and successfully meet campaign objectives.

Who is it for?

  • Marketing Professionals: Expand your skill set and stay ahead in the rapidly evolving digital landscape.
  • Entrepreneurs and Business Owners: Learn to leverage digital strategies to grow your business and reach a wider audience.
  • Students and Fresh Graduates: Kickstart your career in digital marketing with practical knowledge and industry insights.
  • Career Switchers: Transition into a rewarding career in digital marketing with comprehensive training and certification.
  • Freelancers and Consultants: Enhance your digital marketing expertise to offer better services and attract more clients.

Executive Program in Digital Marketing Curriculum

  • HTML Basics: An introduction to the fundamentals of HTML tags, attributes and structures.
  • WordPress: Installation/Set Up/Themes Plugins Customization Basic Customization/Basic Customization are covered here.

  • SEO Fundamentals: On-page SEO, off-page SEO, technical SEO.
  • Keyword Research: Tools and techniques for discovering relevant keywords.
  • SEO Best Practices: Best SEO practices include content optimization, link building and conducting an audit for optimal search results.

  • Social Media Platforms: An Overview of major platforms (Facebook, Twitter, Instagram, LinkedIn).
  • Profile Optimization: Building engaging profiles and bio optimization are both key aspects of improving profiles.
  • Content Strategy: Types of content, scheduling strategies and engagement tactics.

  • Social Media Advertising: Paid campaigns that run across various platforms.
  • Audience Targeting: Gaining insights into demographics, interests, and behaviors to reach desired target groups.
  • Campaign Management: Budgets, analytics and optimising ad performance.

  • Affiliate Marketing Basics: An introduction and affiliate networks.
  • Choosing Products: Criteria to Help Select Affiliate Products.
  • Promotion Strategies: Content marketing, email campaigns and SEO for affiliates.

  • Email Marketing Essentials: Building an email list, legal considerations.
  • Campaign Creation: Designing effective email campaigns, A/B testing.
  • Automation: Tools and workflows for automating email sequences.

  • Graphic Design Tools: Introduction to design software (e.g., Adobe Photoshop, Canva).
  • Image Editing: Basics of image editing, creating graphics for web and social media.

  • Content Strategy: Planning, creating, and distributing content.
  • Content Types: Articles, videos, infographics, podcasts.
  • Content Promotion: SEO, social media, email marketing for content.

  • AI in Marketing: Applications of AI in digital marketing.
  • Tools Overview: AI-powered analytics, chatbots, predictive analytics.

  • Video Editing Basics: Introduction to video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Editing Techniques: Cutting, transitions, effects, audio editing.

  • Website Planning: Defining goals, target audience, content strategy.
  • Website Development: Building a website using WordPress or other platforms.
  • Launch and Optimization: Testing, SEO optimization, usability testing.

  • Ecommerce Platforms: Overview of platforms (e.g., Shopify, WooCommerce).
  • Setting Up an Online Store: Product listings, payment gateways, shipping.
  • Ecommerce Marketing: SEO for ecommerce, product promotion, customer retention.

  • Google Ads Basics: Creating campaigns, ad groups, keywords.
  • PPC Strategy: Budgeting, bidding strategies, ad performance analysis.

  • Blogging Basics: Writing engaging blog posts, SEO for blogs.
  • Monetization: Affiliate marketing, advertising, sponsored posts.

  • Influencer Marketing Landscape: Finding influencers, collaboration strategies.
  • Campaign Management: Negotiation, tracking ROI, legal considerations.

  • Analytics Basics: Introduction to Google Analytics, setting up goals.
  • Data Analysis: Interpreting reports, measuring KPIs.
  • Web Console: Using Google Search Console for SEO insights.

  • Mobile Trends: Mobile websites, apps, responsive design.
  • SMS Marketing: Best practices, compliance, campaign management.

  • Job Search Strategies: Crafting resumes, cover letters, LinkedIn profiles.
  • Interview Preparation: Common questions, behavioral interviews, mock interviews.

Executive Program in Digital Marketing Course Program Highlights

Our Executive Digital Marketing Course is tailored for professionals who are looking to enhance their strategic capabilities and leadership skills in digital marketing. This advanced program builds upon foundational knowledge to equip executives with the expertise needed to drive impactful digital marketing strategies within their organizations.

Program Structure:

Strategic Digital Marketing Overview:

  • Understanding the role of digital marketing in achieving organizational objectives.
  • Analyzing market trends, consumer behavior, and competitive landscapes.

Advanced Search Engine Optimization (SEO):

  • Advanced techniques for optimizing website content, technical SEO, and off-page SEO strategies.
  • SEO audits and continuous improvement practices.

Advanced Pay Per Click (PPC) Advertising:

  • Sophisticated PPC strategies for maximizing ROI and optimizing ad campaigns.
  • Utilization of advanced bidding strategies, ad extensions, and remarketing tactics.

Social Media Marketing Strategies:

  • Strategic planning and execution across major social media platforms.
  • Advanced techniques for increasing engagement, leveraging paid social, and measuring effectiveness.

    • Content Marketing Excellence:

  • Developing and implementing a content strategy aligned with business goals.
  • Techniques for creating high-quality content that resonates with target audiences.

    • Conversion Rate Optimization (CRO):

  • Techniques for optimizing website and landing page performance to increase conversion rates.
  • A/B testing methodologies and continuous improvement practices.

    • Marketing Automation and CRM Integration:

  • Implementing marketing automation tools to streamline workflows and enhance campaign effectiveness.
  • Integrating digital marketing efforts with customer relationship management (CRM) systems.

    • Digital Marketing Strategy Development:

  • Crafting comprehensive digital marketing plans aligned with organizational objectives and budget constraints.
  • Strategic alignment of digital marketing with overall business strategy and marketing goals.

    • About Executive digital marketing Course

    The Executive Digital Marketing Course is tailored for professionals seeking to expand their strategic understanding and leadership abilities in digital marketing. Going beyond basic concepts, participants learn advanced digital strategies that apply directly in real world situations - this may involve SEO/PPC techniques; social media strategies; content marketing excellence; data analytics for decision making; digital leadership strategies etc. Incorporation is also key topic here! The Executive Digital Marketing Course equips executives to drive digital transformation within organizations while driving measurable business outcomes using effective digital strategies.

    Eligibility
    • 12th pass
    • Basic Computer Knowledge
    Exam Details
    • Offline/Online Mode
    Upcoming Batch
    S.NO. AI Starting Batch
    1 10th of every month
    2 15th of every month
    3 18th of every month
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    Course Includes:

    • Created by: AOS
    • Contact us: +91-9717900635
    • Course Duration:
    • Course Delivery: Offline/Online
    • Language: English,Hindi
    • Certificate: Yes
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